Thursday, August 20, 2009

Adsense Arbitrage Voodoo Introduction

Introduction:What I hope you get out of this manual is actually NOT the system I will sharewith you. Surely, this can work beautifully. But you are an entrepreneur. You are likely the kind of person who likes doing things your way. You may get 100 good ideas from this manual. You don’t have to use all of them. Just take whatyou find more valuable to YOU and use it to improve your business (even if it has got nothing to do with Adsense Arbitrage).

I have to say that I DON’T believe in “step by step.” You can give your employee “step by step” instructions to do a task you need. But building aprofitable business is science as much as art. I have almost never used asystem exactly as it was presented to me. I always add my own twists, I use thestuff that I find valuable and I just ignore the things that don’t apply to my way of doing business.

The #1 problem in our society is that people don't know how to think forthemselves. Get out of the moulds that other people use. Sure, do read ebooks and get educated. But you should then create a system that works for YOU - not somebody else. All the” gurus” have their own system. Be a guru of your own and create your system…

Adsense Arbitrage: Buying cheap traffic and sending it to a landing pagewith high-paying Adsense ads on it. If you buy the traffic at $0.10 and you manage to get 30% of the people to click on your ad that pays you say $0.70 per click, you made double your money back on average per visitor.

I won't even go into the argument of whether Google is OK with arbitrage sites or not. They ARE ok. You just have to be smart about it and present a pagethat looks good and not like junk!

If Google didn't allow arbitrage, they would just say: "we don't allow Adsense on the pages you advertise with Adwords". But they never said that. In fact,Google has admitted that Adsense arbitrage is a valid business model. But you can't just put up a list of crap links. Google is concerned with user experience!

Buying wholesale and selling retail has been done for ages. In the online world, creating traffic and then selling it for a higher price has also been done for years. Arbitrage is not evil. PEOPLE can be evil and dumb and screw everything up.

The problem: It's usually tough to get a lot of good quality traffic that willactually click on your ads. Also, most people have no clue how to generate ahigh CTR (click through rate) on the Adsense ad on their landing page. Not to mention that they don’t know how to achieve a high Adsense Quality Score. Also, the way most people do Adsense arbitrage, it's just a "one trick pony". If they stop sending traffic to the page, the income stops.

The opportunity: Many webmasters build junk MFA (Made For Adsense) sites. Those sites are usually built with page generators like Traffic Equalizeror Directory Generator. They are not pleasing to the eye but they can get good traffic - at least for a while until the next generation of junk sites takes theirplace. You have probably seen such sites many times. They have Adsense on top and then search engine results for the rest of the page.

Many webmasters can even create sites that are half-decent and create white-hat sites that have unique articles on them. Like their black hat "comrades" they can get decent traffic to their sites - but they don't know how to optimise their pages for Adsense (or a page that is really optimised for Adsense is usually hard to rank high on the organic search results).

What you want to do is "manage" all these sites. You will tap into their traffic and funnel it to your landing page. And don't think that you will only make money via Adsense on your page. Oh no. We’ll set up some more “minefields” for your visitors (but they will love you for them ☺).

Many people say that Google has “cracked down” on Adsense Arbitrage. Thatstatement is misleading. Google hasn't cracked down on Arbitragers becausethey don't allow Adsense on your Adwords landing pages (they do). The reason they cracked down on many Arbitragers is because those webmasters provide a very poor visitor experience. Something that will not happen with this system.

What you want to do is use Adsense Arbitrage as PART of your marketing and not as your “exclusive strategy.” Done right, it can help you build a successful business – while getting paid to do all the research.

Internet marketing is the ultimate videogame. You'll want to plan, strategise,attack, move back, defeat and watch the scoreboard climb higher and higher.There are more and more difficult "levels" too.

By the way, I love playing videogames. I think it's sad that more people ain'tinto them ☺. Some say that video games make you stupid. Well, try reaching the end of a game by being "stupid" - it can't be done - especially for the most difficult video games. I'm convinced that video gamers are intelligent but misunderstood individuals ☺

I will assume that you have at least one market you feel comfortable in and that you want to profit in. In general, competitive niches have a higher cost per click for you to drive traffic for. But they also pay you better in Adsense.Niches that are less competitive pay you less in Adsense - but they are also easier to drive traffic for. My best advice to you is to target "moderately competitive" niches. If you are an expert in your niche, all the better.

If you honestly have no idea for a niche, then sign up for free forhttp://www.NicheaDay.com . They will send you one new niche idea a day viaemail - including the Overture search volume and highest Cost Per Click (but don't rely on the highest CPC to be necessarily true - see later for choosingwhich terms to target).

And here are some ideas to get you started immediately:http://www.Adsense-Arbitrage-Voodoo.com/ArbitrageIdeas.html

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