Email Marketing And How To Create Killer Follow Up Messages That Make You Money on Autopilot(1)

Email marketing is one of the easiest ways to make money on the internet. You can make profits quite literally with the push of a button. An entire encyclopaedia could be written on email marketing. But here are some of the things I have come to realise over the years:

First of all DO use follow up: Even if you only get a 10% optin rate, you will still make more money as you pile on more and more offers over time.

Follow ups allow you to move your visitors down the prospect timeline. They make your visitors hotter and hotter for your offer(s). Set them up and they'll never quit. You can be on the beach and your autoresponder can be sending the messages on complete autopilot. Even if someone doesn't buy immediately, he may buy a few days later just because you reminded him. Or, he could purchase a completely different product than the first one you recommended.

So, how do you create your email follow ups?

Some merchants offer you ready-made articles hosted on their site and automatically tagged with your affiliate id. You can just send a short email to your subscribers with a link to that. If the merchant doesn't offer "affiliate content", see if they have content on their sites and "borrow" it (modified). Give value to your visitors and then link to your recommended resource.

It ain't just about saying "gimme your money". That can work only if you have built a ton of value in the past. But in this case, you will be dealing with "targeted strangers". Be a sport and educate these people. You will be well rewarded.

Here's a good trick to get ideas regarding followup: If you are an affiliate for a specific front-end product, search for your merchants' product on Google. Find the affiliates who promote it. Join their list. See what they say. "Borrow" their system and ideas. You want to let other people and "systems" do the heavy lifting for you as much as possible.

Use personality, because you'll be more memorable, likable and profitable. Don't overdo it, but be human. People are tired of "plastic communication." They are not just "leads." REAL people read the emails you send out. So, make your emails for real people.

Use a memorable name related to the market. For example: "The Fat Exterminator", if you are in the weight loss market.

Use ideas from the follow-ups of your competitors. What do they send? What do they promote? What do they say? Send tips, product recommendations,videos, testimonials, updates, articles etc. Always educate and give value – but don't be afraid to push some goods as well. That's what your list is there for.

Here's a great tip: Let's say that you offer people a free report for subscribing.You can also just tell them to consume your free report. For example:

Day 1: Give them the report. Tell them to download it to their desktop.
Day 2: Ask them their opinion on the report or if they have any questions
Day 3: Make them to consume part of the report. "Do you know what are the
three foods you can eat at night and not gain any weight? Open the special
report and read from the middle of page 11"
Day 4-10: Repeat day 3 with other parts of your report.

And of course, there's no reason why you can't create a second pdf report and do your consumption thing all over again. ☺

Have a conviction that your prospects NEED the products you offer or they'll suffer. How many autoresponder messages would you have in that case? 1? 2? How about 300? Until your conviction and belief reaches a 10, you will just go through the motions. It's your responsibility to find these people and help them. Ask yourself: WHAT'S THE PAIN THEY WILL GO THROUGH IF THEY DON'T GET MY PRODUCT?

Create a folder in Outlook Express that houses all the emails from great email marketers like Mat Furrey, John Alanis, Alex Mandossian, David De Angelo etc. Create an email swipe file and borrow the ideas you like.

The faster you get questions, the faster you can understand your market and maybe create a product. Ask for feedback any chance you get. You need to gather market intelligence and see what these people want so you can sell it to them. Ask your subscribers what their biggest problems are. Ask them what type of product they would buy and give them a multiple choice. For example:

Weight loss through Yoga
Weight Loss through Hypnosis
Weight Loss for busy people
etc...

Make sure you track the response you get from your emails. How many people opened your emails? How many of those clicked on your links? How many of those bought?

You can also presell the need for the product you are about to promote. For example, if you want to promote a new nutritional supplement that helps with the digestion of food, you can send a few emails prior to that talking about how many people have digestion problems and they don't even know that.