Where The Money Is Really Made: Split testing

You should also split test your site's pages to extract even more profits. You just look at the numbers, you delete the version that is producing less and you keep the version that makes you more. SPLIT TESTING IS WHERE THE MONEY IS MADE AND NOBODY'S DOING IT!

Stop “quessing” what will work. Even top marketers who guess, USUALLY GUESS WRONG. You have to test. People are unpredictable.

Tiny little increases in response can mean HUUUUUUUUUUUUUGE increases in the amount of money you take home every month. This is what the Japanese refer to as “Kaizen.” Small incremental improvements in several parts of the process, over time lead to exponential growth. And the easiest way to accomplish this is to become a fanatical tracker and tester!

If you get a high enough conversion rate, THEN YOU OWN THE UNIVERSE. You can pay more for PPC, you can put more into SEO (buy more links, tools and labour) and pay your affiliates more.

I use two pieces of software depending on the situation. For quick split testing of my landing pages, I use http://www.Adsense-Arbitrage-Voodoo.com/TagutchiSplitTesting.html

This split-testing tool uses Tagutchi. I won’t turn this manual into a testing tirade – but tagutchi is the fastest way to get reliable test results…

This is a fantastic program. You can install it on your site. The software will work even if you want to split test pages on other domains you build, as long as they are add-on domain names of the same hosting account. It works like a charm with the hosting company I use:
http://www.Adsense-Arbitrage-Voodoo.com/Hosting.html

Another piece of software I use is
http://www.Adsense-Arbitrage-Voodoo.com/3rdPartyTracking.html

This allows you to do simple A/B split test and also track your traffic sources individually so you see which produce a positive ROI and which not. This is a service that runs on the company's servers. You don't need to install it. The reporting capabilities it has are very detailed...

If you are testing two pages, you can name them CarInsuranceNevada.html and Car-Insurance-Nevada.html or carinsurancenevada.html and car-insurance-nevada.html etc...

I understand that most of the people who do Adsense arbitrage usually want the lazy solution. That's fine. I like the lazy solutions too. But I also understand that lazy isn't always the most profitable way to go. You should always test your Adsense and the other elements on your page and see what works best.

For example, you can test a 250X250 square with blue links against a 250X250 square with red links. All you do is create a “clone” of your first ad –you just change the colours of the links AND you use a different tracking channel so you know exactly which of the two ads brings better earnings.

Or, you can test a big rectangle against a half banner. The big rectangle is the favourite ad format of most Adsense publishers. But the half banner will not show the bottom 3 lowest paying ads and will also focus the attention of your visitors to one ad. Could this make you more money? You’ll only know if you test!

Your business will improve over time (with split testing). You will make more and more net profits as you move along. Don't get upset if you lose money initially. Be a student of the process. That’s how you will really learn to market…